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  • Writer's pictureDave Petree

What Are the Top 3 Software Solutions to Keep SMBs Competitive?

Updated: Sep 22, 2023

As an SMB owner, staying on the cutting edge of technology is crucial to keeping your business competitive. The right software solutions can streamline operations, improve productivity, and gain insights to boost your bottom line. In this article, we’ll explore some of the top software options for SMBs.

Business IT

CRM: The Key to Understanding Your Customers

A customer relationship management or CRM system is essential for any SMB looking to build lasting customer relationships. CRM software like Salesforce Sales Cloud, HubSpot CRM, and Zoho CRM help you track customer interactions, store contact information, and gain insights into your customers’ needs and buying behaviors.

With a CRM, your sales and marketing teams can work together seamlessly. Sales staff have a 360-degree view of each customer to personalize outreach while marketers can send targeted communications based on customer data.

The end result?

Higher customer satisfaction and increased sales.

Accounting Software: Managing the Numbers

As an SMB owner, accounting software is a must to keep your finances in order. Options like QuickBooks, Xero, and FreshBooks make it easy to automate invoicing, bill payments, expense tracking, and reporting.

Cloud-based accounting software allows you to access your financial data anywhere with an Internet connection. You can generate real-time reports to gain insights into cash flow, profit and loss, accounts receivable, and more. Accounting software integrates with many SMB solutions, so you can sync data between your CRM, payroll, and other systems.

Project Management: Keeping Teams on Task

For SMBs with multiple teams and projects on the go, a project management solution helps keep everyone on the same page. Options like Asana, Trello, and provide a centralized place to outline project details, assign tasks, set deadlines, and track progress.

With project management software, you gain visibility into how close projects are to completion so you can make adjustments as needed. Teams can collaborate in real-time, share files, and communicate within the platform. The end result is increased transparency, efficiency, and productivity across your organization.

Get Free Business Software Advice with Clowd Consultants

In the ever-evolving world of business, staying competitive is crucial, especially for small to medium-sized businesses (SMBs). With the right software solutions, SMBs can streamline their operations, improve efficiency, and stay ahead of the curve. But with so many options out there, how do you choose the right one? That's where Clowd comes in.

Clowd is a business IT consulting firm that specializes in helping businesses find the best technology to systematize their operations. With over 500 technology providers competing for your business, Clowd ensures that you get the best pricing and solutions tailored to your specific needs.

Our team of top-tier consultants and experts guide you through the process, from discovery to consolidation, saving you time and money. Plus, with Clowd, you won't have to worry about sales calls as they handle all bids and quotes for you.

So, if you're an SMB looking to stay competitive, get free business software advice with Clowd consultants today. They make procuring new technology simple, so you can focus on what you do best - running your business. Schedule your free discovery call today!


What software do most companies use?

Below are some commonly used software in businesses:

•Business invoicing programs

•Asset management software

•Customer relationship management (CRM) software

•Database software

•Word processing programs

What is business solutions software?

Business software, by definition, is an application or a system of tools to help companies support, improve, and automate their processes. If matched well with your business needs, business management software will help manage all your core business processes in one system.

Which software application is designed to manage an organization's customers?

A CRM system helps companies stay connected to customers, streamline processes, and improve profitability. When people talk about CRM, they are usually referring to a CRM system, a tool that helps with contact management, sales management, agent productivity, and more.

What is system management software?

Software that manages computer systems in an enterprise, which may include any and all of the following functions: software distribution and upgrading, user profile management, version control, backup and recovery, printer spooling, job scheduling, virus protection and performance and capacity planning.

How do small businesses keep track of sales?

While most small business owners start with tracking sales using an Excel spreadsheet, it's best to implement a CRM system after a while. CRM software not only helps to keep track of sales but also helps small business owners with sales pipeline management.

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